Patrik Hänggi, photographer
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27 July 2026 · Web-Refresh

What a website has to do in 2026

Screenshot of a website from the 2000s

A lot of Swiss company websites still carry the logic of the time they were built in: little text, no way in, a shop window with no door. Today the website decides not only whether someone becomes a customer, but also whether someone applies for a job.

What a refresh does ›