Web-Refresh
Bringing your website into today — without a rebuild.
The website has aged — the whole thing looks like the day before yesterday. You are losing customers, and applicants above all, without noticing. But there is no time, nobody to do it, no spare capacity — and certainly no appetite for starting the whole thing again.
That is where I come in: not a rebuild, a refresh — with the logic and the tools for a website that takes work off your hands and makes you attractive to customers and applicants alike.
As a photographer and filmmaker I already know how you look: the pictures, the films, the visual language — and the words. That is the eye I now bring to the website itself.
ASK FOR A WEBSITE CHECKThe logic of back then is still in there
Around the turn of the millennium Swiss companies got their first websites. They were built by whoever could — from the shrewd technician to the digital nomad. Each in their own way, and for the time it was pioneering work.
The webmaster decided the content. For him the technology made the rules: little text, small pictures, everything had to squeeze down a narrow line. What was in was in.
Back then I asked photography clients to please have their phone number put on their contact page. Not once. Several times. Their webmaster eventually did it — reluctantly.
An extreme example. But that stubborn webmaster logic of the 2000s is still inside a lot of websites. You do not see it straight away. You notice it because you have to search, do not find what you came for, do not feel at ease, do not want to stay.
What has changed: a website used to be information and advertising, pointed outwards. Today it is also the place where it is decided whether someone knocks on your door at all — as a customer or as an applicant.
A refresh does not rebuild the site. It teaches it today’s logic and design — and shows what a website can be besides a shop window.
What a website can be today
- A tool that calculates. Price calculator, configurator, quantity estimate — the visitor gets a figure without picking up the phone.
- A switchboard for enquiries. Quotation, application, complaint, press — each goes straight to the right person instead of being sorted by hand.
- An archive of evidence. Projects with pictures and figures instead of a list of references. What your team did is something you see, not only read.
- An employer presence. The place where it is decided whether somebody presses the apply button. How far the application goes is up to you.
- A filing place that also works inwards. Data sheets, instructions, forms — for customers, fitters and suppliers. A website does not only have to work outwards.
- A proof of standing. With tenders, banks and public bodies, somebody looks at the website afterwards. What they see counts.
- An answering machine. When somebody asks their AI assistant «what does … cost?», the answer either comes from you or from nobody.
- A stage for the people who do the work. Faces instead of logos — which needs a photographer anyway.
What does that look like? You are on it
Film and scroll cinema. A price calculator that gives a figure at once. An enquiry menu that puts the request straight into the right inbox. Search across the whole site. A WhatsApp button and direct dial — one tap, no hunting. Preview images on hover, page changes with no loading pause. Findable for search engines, readable for AI assistants. And a few things that are not listed here.
All of it built, none of it claimed.
And I know what the other side looks like: for twelve years I designed and maintained my own website myself. It was good — for its time.
▾ Tap the image: whole page
How it runs, briefly
What a refresh is
How it runs
What I do not promise
Let us look at your site
No obligation, seen with a photographer’s and filmmaker’s eye. Afterwards you know what is possible — and what it takes.
ASK FOR A WEBSITE CHECK