The best candidate was just on your website
She has now applied to your competitor. You will never know — because she never calls. An outdated website drives away your potential customers too: silently, every day.
No obligation. Seen with a photographer’s eye.
Why many websites are still stuck in the last decade
Around the turn of the millennium Swiss companies got their first website. It was built by whoever could — the webmaster decided the content, the technology made the rules: little text, small pictures, pure information, wrapped in a non-aesthetic with the entertainment value of a potato.
That logic is still inside thousands of sites today: a shop window that shows the company — and nothing more. A website can be a great deal more than that.
Today the social media presence is usually fresh, regular, strong on images and up to date. The website, by contrast, is often neglected. Yet the two have different jobs: social media creates visibility, the website creates credibility. And that is the second impression.
Content, pictures and structure are usually better than people think.
Does everything have to go — or is what you have enough?
In most cases you need no rebuild, but a refresh: your website gets today’s logic and design — using what is already there. And it starts taking work off your hands instead of making more.
What comes out is not a prettier shop window, but a tool:
- A tool that calculates. Price calculator, configurator, quantity estimate — the visitor gets a figure without picking up the phone.
- A switchboard for enquiries. Quotation, application, complaint, press — each goes straight to the right person instead of being sorted by hand.
- An archive of evidence. Projects with pictures and figures instead of a list of references. What your team did is something you see, not only read.
- An employer presence. The place where it is decided whether somebody presses the apply button. How far the application goes is up to you.
- A filing place that also works inwards. Data sheets, instructions, forms — for customers, fitters and suppliers. A website does not only have to work outwards.
- A proof of standing. With tenders, banks and public bodies, somebody looks at the website afterwards. What they see counts.
- An answering machine. AI assistants are replacing the Google search more and more. They only find answers about you if your text is stored in a form machines can read.
- An application hub. Your website takes the application — photos and documents uploaded straight to you.
What does that look like?
You are on it
No example, no demonstration — the page you are reading is the refresh. Film and scroll cinema, a price calculator with an instant figure, an enquiry menu, search with no loading pause, a microphone in every message field, galleries with a full-size view, translated into English, an app version, visitor counting with no third-party service, no cookies, no stored IP — and readable for AI assistants.
All of it built, none of it claimed.
Scroll again — with different eyes this time.
Your website will look different. Built for your needs — not mine.
And it is an app as well
Put this page on your phone — or on a laptop and desktop. It then starts like an app, without the detour through the browser, and it works without reception too. No app store, no separate development for iPhone and Android.
You are testing it on a real example right now — this is not a demonstration, it is the site itself. Yours can do the same.
What an outdated website really costs
It used to be enough to advertise the product and the service. Today open positions are the more expensive problem — and the website is where it is decided whether somebody applies. Let us do the sums:
Work that did not get done in that time.
Every month filled earlier: CHF 8’100.
The CHF 8’100 is the median salary plus employer contributions — you can adjust the value above. On top of that come HR, job ads and everything else.
🔒 The calculation stays with you. Nothing stored, nothing sent.
That work does not just sit there: it is spread across the remaining employees and makes further work impossible there. Multiplied by a factor, it is also revenue that is not generated — a factor you know better than I do.
A fraction of that turns your website into the outstanding application you can send to the people you want to hire.
I will not fill your position. But the lasting visual impression of your company — that is my art and my craft.
ASK FOR A WEBSITE CHECKFor twelve years I looked after my own website
It was good — for its time.
▾ Tap the image: whole page
What does that mean for your site? I will not give you the answer in words — but as a proposal with an order of work and the effort involved.
How it runs, briefly
How it runs
A single item is enough
Your pictures, your photographer
What I do not promise
When it goes beyond the website
I build your website myself — design, content and technology. Where it goes further, I have a strategic partnership with Michael Paetsch: connections to existing systems, interfaces, automating workflows. He is an engineer and systems optimiser with thirty years of experience and solves what gets complicated. I am happy to introduce you — he has solutions for your business too.
enerbit.ch ›Let us look at your site — before the next candidate does
No obligation, seen with a photographer’s and filmmaker’s eye. Afterwards you know what is possible — and what it takes.
ASK FOR A WEBSITE CHECK